Focus Groups

• Presentations - Professor and Student Lectures on the Topic
  • Focus Groups and Case Study (Erik Nelson)
• Briefs - 1 Page Synopses of Approaches, Tools and Designs
  • Focus Group Brief (Erik Nelson).pdf
• Learning Resources - Articles, Manuals, and Media Providing Additional Understanding of the Topic
  • Focus versus Nominal Group Interviews
  • Improving Survey Questionnaires Through Focus Groups
  • Focus Groups and Surveys as Complementary Research Methods
  • Video: Focus Groups: Targeting the Market
  • World Health Organization - A Manual for the Use of Focus Groups
• Case Studies - Real-World Applications of the Approach, Tool, or Design
  • Focus groups: a tool for consumer-based program evaluation in rehabilitation agency settings
  • Focus Group Discussions: Three Examples From Family and Consumer Science Research
  • Focus Group Methodology: Adapting the Process for Low-Income Adults and Children of Hispanic and Caucasian Ethnicity
• Additional References
  • Flores, J. G. and C. G.Alonso (1995). Using focus groups in educational research. Evaluation Review 19(1): 84-101.
  • Krueger, Richard A. and Mary Anne Casey (2000). Focus groups : A practical guide for applied research. Thousand Oaks, CA: Sage Publications.
  • Merton R.K. and P. L. Kendall (1946). The focused interview. American Journal of Sociology (51): 541-557.
  • Morgan D.L. (1997). Focus groups as qualitative research, Second Edition. London: Sage Publications. First edituibm 1988.
  • Stewart D.W. and P. N. Shamdasani (1992). Focus groups: theory and practice. London: Sage Publications.